Every year, Christian radio stations make space in their playlists for Christmas music, in fact many of them switch to all Christmas music. With such a short season, getting your Christmas single added can be a high impact opportunity both for the current year and years to come. We reached out to several radio programmers...

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Are you putting in the effort to launch a single online? Launching a new single is exciting, but without a plan, it’s easy to post once and hope people notice. Or post once when it’s live and move on to your next digital release. The truth? Momentum builds when you show up consistently and continue...

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In today’s music landscape, timing is everything, especially when it comes to airplay. When multiple stations across the country play the same song within the same release window, it creates momentum that benefits everyone: the artist, the industry, and your station. Why coordinated airplay matters As programmers, your decisions don’t just impact local playlists, they...

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By Hollie Taylor I heard recently that one way to sharpen your analytical thinking is to ask yourself “why” and not just once. Like small children do, ask “why” five times. By the time you get to the fifth why, you’ll often have boiled things down to the root cause of whatever problem you’re facing....

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